Storytelling and the
Art of Email Writing
This 16-page downloadable guide explains the dos and don’ts of using stories in email fundraising campaigns. This is one of more than 500 free online learning resources for nonprofit professionals on NonprofitReady.
What You Will Learn
Compelling stories are a very effective way to propel your fundraising strategy, but not all storytelling styles work as well as you might think. Make sure your organization's marketing strategies are made with narrative approaches proven to work.
This downloadable 16-page reference guide provides examples, supported by data, of the types of storytelling approaches that promote real organizational growth.
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1 hour (self-paced)
M+R Strategic Services
"This resource really clarifies storytelling with real world copy examples. I'll be hanging onto this as a reference!"