Free Certificate in Nonprofit Marketing
Learn the essentials of nonprofit marketing with this free certificate program from NonprofitReady. Co-developed with Nonprofit Marketing Guide, these short online courses cover the basics of marketing. Learn how to develop and execute marketing plans that achieve results.
What You Will Learn
Marketing is an essential component of any organization’s strategic plan. Compelling messages can help your organization raise more money, engage your community, recruit volunteers, establish partnerships with corporations, and attract top talent.
This certificate program, co-developed with Kivi Leroux-Miller of Nonprofit Marketing Guide, is 100% free and will give you the skills and confidence to:
Understand your audiences
Manage different communication channels
Develop relevant, persuasive messages
Build meaningful relationships with your supporters
Course 1: Introduction to Nonprofit Marketing
Learn the goals and considerations of nonprofit marketing, the functions of staff, and the skills they need to be effective.
Course 2: Creating a Marketing Plan
Learn how to define a target audience, write an effective marketing message, build a brand identity, and design a good marketing strategy.
Course 3: Implementing Marketing Campaigns
Learn about marketing channels, media categories, the most effective marketing trends, and common marketing mistakes.
CFRE Continuing Education Credits:
Full participation in the Marketing Essentials Certificate is applicable for 1.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
About Our Partner
Kivi Leroux Miller is the Founder and CEO of Nonprofit Marketing Guide, where she is the lead trainer for hundreds of nonprofit communicators and 32 participants in the Communications Director Mentoring Program each year. She is a popular and trusted keynote, workshop, and webinar presenter. Kivi is also the award-winning author of three books on nonprofit marketing and communications.
What Our Learners Say
“Working in a nonprofit organization with three staff members, we each have to participate in marketing. This helped me to understand how to effectively market to our audiences, and change how I interact with them.”
— Rachel H.