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A/B Testing for Nonprofits: How to Optimize Your Fundraising Emails

This short video explains how to optimize your fundraising emails both for dollars and for good. This is one of more than 500 free online learning resources for nonprofit professionals.

What You Will Learn

When it comes to nonprofit marketing, you should always be testing. This video explains not only the keys to A/B testing but also (and most importantly) how to analyze your results so you can maximize your future fundraising efforts. 

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5 minutes
Video
Whole Whale
Free

Over 600 free learning resources to help you and your nonprofit do more good

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Whether you're new to the nonprofit sector or want to enhance your skills, NonprofitReady offers free online courses, certificate programs, videos, and how-to guides to help you make an impact and succeed in your career.

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NonprofitReady.org addresses the critical need for professional development in the nonprofit sector by providing more than 600 online courses and certificate programs for nonprofit professionals and volunteers in all roles, at every stage of their career. All 100% free. Topics range from hard skills such as fundraising, grant writing, marketing, volunteer engagement, and program management to soft skills such as leadership, communication, time management, unconscious bias, and diversity and inclusion. NonprofitReady is a signature program of the Cornerstone OnDemand FoundationContact us to learn more.

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