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A/B Testing for Nonprofits: How to Optimize Your Fundraising Emails

This short video explains how to optimize your fundraising emails both for dollars and for good. This is one of more than 500 free online learning resources for nonprofit professionals.

What You Will Learn

When it comes to nonprofit marketing, you should always be testing. This video explains not only the keys to A/B testing but also (and most importantly) how to analyze your results so you can maximize your future fundraising efforts. 

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5 minutes
Video
Whole Whale
Free
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