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  • Writer's pictureAlec Green

ChatGPT for Nonprofits: Like Having a Really Smart Intern Write Your Marketing Copy

OpenAI’s ChatGPT is the viral sensation of the internet. Since it was released to the public in November, the AI-driven writing assistant has more than 1 million downloads. And the best part? It takes 1 minute to sign up and is 100% free (for now).

So how can nonprofits use ChatGPT to further their mission? Well, I asked ChatGPT that very question. And in literally 10 seconds, received this response:

As a nonprofit organization, it can be challenging to get the word out about your cause and attract donors to support your programs. But with the help of advanced technology like chatGPT, you can make the process of writing marketing copy and engaging with potential donors much easier and more effective.

ChatGPT, or chat-based Generative Pretrained Transformer, is a large language model developed by OpenAI that can generate human-like text based on a given prompt. This technology has the potential to revolutionize the way that nonprofits write marketing copy, as it can help them craft engaging and persuasive messages that are tailored to their audience.

One way that nonprofits can use ChatGPT is to create personalized emails and social media posts that are designed to engage potential donors. For example, you could use ChatGPT to generate emails that thank donors for their support, share updates about your organization's programs, and ask for additional donations. You could also use ChatGPT to generate social media posts that highlight your organization's impact, share success stories, and encourage people to support your cause.

In addition to helping you craft compelling marketing copy, ChatGPT can also assist with donor engagement. By using ChatGPT to generate responses to common questions and concerns that donors may have, you can provide timely and helpful answers that will help build trust and foster stronger relationships with your supporters.

Finally, ChatGPT can also be used to help you deliver your programs more effectively. For instance, you could use ChatGPT to generate content for training materials, educational resources, and other materials that will help your staff and volunteers better understand and implement your programs. This can help ensure that your programs are delivered in the most effective and efficient manner possible.

Overall, chatGPT is a powerful tool that can help nonprofits write marketing copy, engage with donors, and deliver their programs more effectively. By leveraging the technology's ability to generate human-like text, nonprofits can craft engaging and persuasive messages that will help them achieve their goals and make a greater impact in their communities.

While ChatGPT is not perfect, it has the potential to be an extremely useful resource for nonprofit marketers and fundraisers. If you’ve ever hired an intern or entry-level employee who can write well, you know how valuable this resource can be. Both an intern and ChatGPT can help generate ideas quickly so you don't have to spend hours laboring over content creation - from blog posts, to fundraising letters, to year-end reports. However, you should always exercise caution and trust your own judgment and expertise before simply hitting copy and paste and sending any materials off into the world. When used with discernment and responsibility, ChatGPT could be an invaluable resource for your marketing and fundraising projects. Give it a try while it’s still free!

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